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BEHP1229: Marketing: A Model for More Ethical and Proactive Decision Making

Time limit: 60 days
1.5 credits

$19.50 Enroll

Full course description

Time1 hour, 26 minutes
1.5 Learning BACB CEs (can also be used for ethics), 1.5 HRCI general credits, or 1 SHRM credit

Presenter(s)B. Andrew Cudmore, Ph.D., (supervised by Jose Martinez-Diaz, Ph.D., BCBA-D)

Course Description: Discusses the strong relationship between marketing and psychology, both through the application of psychological theories and ethical standards, as well as the understanding, prediction and motivation of behavior. Explains that marketing is often misunderstood, or at least marginalized, to representing only promotions, yet is a more central process, more pervasive and more analytical. Describes how marketing explores consumer needs and facilitates more proactive strategic decision-making necessary for the success of business.

Course Prerequisites: None


Learning Objectives:

  • Recognize the marketing code of ethics;
  • Describe the scope of marketing;
  • Describe the focus of marketing over time;
  • Define marketing;
  • List the pillars of marketing;
  • Explore the complexity of the marketing process;
  • Review the importance of understanding consumer needs;
  • Recognize the marketing mix;
  • Describe how marketing can be more than promotions;
  • Identify how marketing, as a process, resembles the processes within a computer;
  • Summarize the relationship between analysts and managers;
  • Identify how market intelligence leads to more proactive decision-making;
  • Recognize that marketing can also facilitate ideas, establishing its pervasiveness; and
  • Recognize that the facilitation of ethical decision-making is important.
  • Computer Requirements:

·         High-speed Internet connection (Google Chrome is the recommended browser)

·         Operating system of Windows 7, 8 or 10 or Mac 10.10 and above with either:

o    Administrative rights on the computer (most home computers) or

o    An IT department that can install necessary software (most work computers)

·         Computer with:

o    Speakers or headphones to hear audio broadcast

o    A supported browser (Internet Explorer, Firefox (preferred), Google Chrome or Safari)

o    An updated Adobe Flash player as a browser plug-in

o    A PDF reader software, such as Adobe Reader


Recommended readings (optional)

Moré, M. E. (2012). The evolution of marketing. Retrieved from

American Marketing Association. (2019). Codes of conduct: AMA statement of ethics. Retrieved from

Access: 60 days from the date and time of registration

Important notes:  Your access begins at the time of purchase, not the time of log in.  Effective July 1, 2022, Florida Tech no longer offers extensions for CE courses; if you do not finish your course and need to repurchase, please contact us.  If you are taking this course to maintain your BACB certification, you will need to write your certification number on your certificate of completion, as the BACB requires that your certificate of completion includes your certification number.


For more information, if you experience problems when registering, or if you need to repurchase a CE please email us at



Refund Policy

No refunds are provided once the course is accessed.

These workshops are presented in partnership between the Florida Tech ABA Online program and ABA Technologies, Inc. ABA Technologies, Inc., is a BACB-approved provider of type-2 continuing education hours (provider number: OP-02-0023)