Full course description
Time: 1 hour, 26 minutes
Credit(s): 1.5 Learning BACB CEs (can also be used for ethics)
Presenter(s): B. Andrew Cudmore, Ph.D., (supervised by Jose Martinez-Diaz, Ph.D., BCBA-D)
Course Description: Discusses the strong relationship between marketing and psychology, both through the application of psychological theories and ethical standards, as well as the understanding, prediction and motivation of behavior. Explains that marketing is often misunderstood, or at least marginalized, to representing only promotions, yet is a more central process, more pervasive and more analytical. Describes how marketing explores consumer needs and facilitates more proactive strategic decision-making necessary for the success of business.
Course Prerequisites: None
- Recognize the marketing code of ethics;
- Describe the scope of marketing;
- Describe the focus of marketing over time;
- Define marketing;
- List the pillars of marketing;
- Explore the complexity of the marketing process;
- Review the importance of understanding consumer needs;
- Recognize the marketing mix;
- Describe how marketing can be more than promotions;
- Identify how marketing, as a process, resembles the processes within a computer;
- Summarize the relationship between analysts and managers;
- Identify how market intelligence leads to more proactive decision-making;
- Recognize that marketing can also facilitate ideas, establishing its pervasiveness; and
- Recognize that the facilitation of ethical decision-making is important.
- Computer Requirements:
· High-speed Internet connection (Google Chrome is the recommended browser)
· Operating system of Windows 7, 8 or 10 or Mac 10.10 and above with either:
o Administrative rights on the computer (most home computers) or
o An IT department that can install necessary software (most work computers)
· Computer with:
o Speakers or headphones to hear audio broadcast
o A supported browser (Internet Explorer, Firefox (preferred), Google Chrome or Safari)
o An updated Adobe Flash player as a browser plug-in
o A PDF reader software, such as Adobe Reader
Recommended readings (optional)
Moré, M. E. (2012). The evolution of marketing. Retrieved from http://morethanbranding.com/2012/04/30/the-evolution-of-marketing/
American Marketing Association. (2019). Codes of conduct: AMA statement of ethics. Retrieved from https://www.ama.org/codes-of-conduct/
Important Note: If you are taking this course to maintain your BACB certification, you will need to write your certification number on your certificate of completion, as the BACB requires that your certificate of completion includes your certification number.
The student registered for the course may request to drop the course as long as it is within 30 days of registration and they have not completed anything beyond Module 2. To officially drop the course and receive a refund please contact email@example.com and submit the drop survey. The completed drop survey must be received within this time period to be dropped from the course and to receive a refund. The refund is returned to the credit card that was used to pay for the training.
- Courses less than $100: $25
- Courses greater than $100, but less than $300: $50
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